BRANDED ENTERTAINMENT VETERAN BRETT LYONS JOINS NEXTMEDIUM TO LEAD WEST COAST BRAND PARTNERSHIPS
Los Angeles, CA – September 18, 2008 – NextMedium, creator of the leading online marketplace for product placement, today announced that branded entertainment industry veteran, Brett Lyons, has joined the company as Vice President, West Coast Brand Partnerships.
“Product placement has become the newest, most effective branding strategy and Brett has helped lead the way,” said David Bluhm, CEO. "He has helped pioneer in-content advertising with leading advertisers and entertainment content partners and will be a tremendous addition to our team.”
Brett Lyons is considered one of the foremost experts in the field of branded entertainment. Over the last 18 years, he has worked with major national advertisers and their agencies to develop and sell opportunities within broadcast network and cable television, syndication, feature film, online, video games and mobile industries.
He most previously worked as Senior Vice President, Brand Development & Integrations at Madison Road Entertainment, Brett worked directly with national advertisers at the CMO/SVP Marketing level and their agencies as well as content producers. His clients included: P&G, Wal-Mart, Masterfoods, Levi’s, Unilever, Motorola, Toyota, Pizza Hut, VISA, Pfizer, Orbitz, Dell, Genworth, Coca Cola, Campbell’s, Ask.com and others.
Brett will join NextMedium’s Los Angeles offices and will help represent many of NextMedium’s properties including shows from NBC Universal, Black Entertainment Television (BET) and music videos by artists under contract with Universal Music Group (Interscope/IGA).
“NextMedium has developed an innovative approach that provides impressive targeting and easy access to premium content for big and small brands,” said Brett Lyons. “I’m excited to be joining a company that is leading the evolution of product placement.”
For more information, please visit www.nextmedium.com.
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About NextMedium
NextMedium has created the first marketplace for integrating brands into entertainment content. It maximizes branding opportunities in TV, music and film through the fusion of technical innovation, marketplace insight, and performance analytics. NextMedium’s platform, Embed, enables entertainment companies to increase revenue and decrease transaction costs associated with selling brand integration inventory. Embed also allows marketers to access and secure inventory relevant to their campaign objectives, and provides analytics to assist in the pricing and value received from their integration campaigns. For more information, please visit www.nextmedium.com.
Contacts
John Ellis
NextMedium, Inc.
310.254.9434
john@nextmedium.com